The New Industrial Product Market

Many buyers of industrial equipment look to the Web for research and acquisition, though according to research co-sponsored by Google and ThomasNet, the Web presence and marketing of industrial equipment falls far short of demand. Seventy percent of buyers expect to use the Web for information on product applications and uses, but only 53 percent of suppliers provide such information. Meanwhile, though only 23 percent of Web sites supply prices, 74 percent of buyers intend to look up the cost of equipment. Sixty-seven percent expect to find shipping information that's supplied by only 17 percent of industrial product sites.

The study found 68 percent of industrial sellers plan to increase spending on their Web sites and 78 percent will redesign their sites in the next year. Search engine optimization (SEO) and search engine marketing (SEM) should be part of the implementation, researchers conclude.

Advertising is another potential tool that's underutilized by industrial equipment suppliers. Only 32 percent of sellers currently advertise their Web presence on search engines or industrial content sites.

The need for a web presence is doubling each year for industrial equipment suppliers, that’s four times faster than industrial suppliers have been able to present their company to the Internet community and their clients. The HD Group is well aware of this building need and has made a commitment to developed over 500 industrial suppliers websites in the next fiscal year. If your company deals in industrial equipment and supplies then contact us today and find out what kind of benefits and special discounts that we can provide your company.